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# Patagonia Founder Yvon Chouinard Gives Away Company to Fight Climate Crisis
- URL: https://celebritykind.ghost.io/patagonia-founder-yvon-chouinard-gives-away-company-to-fight-climate-crisis/
- Published: 2022-09-15T01:14:48.000Z
- Updated: 2026-09-30T03:43:34.000Z
- Author: Celebritykind
- Tags: Environment, patagonia, yvon chouinard, #Migrated-1790725431459, #wp, #wp-post, #Import 2026-09-29 23:45

**Yvon Chouinard,** the founder of outdoor gear and clothing brand Patagonia, has announced he's giving away his multi-billion dollar company to help fight the climate crisis.

In an open letter published on the brand's [website,](https://www.patagonia.com/ownership/?ref=celebritykind.ghost.io) Chouinard explains that after nearly five decades, he and his family have shifted ownership to two entities: the Patagonia Purpose Trust to protect the company's values, and the Holdfast Collective, a nonprofit dedicated to defending the planet:

"One option was to sell Patagonia and donate all the money. But we couldn’t be sure a new owner would maintain our values or keep our team of people around the world employed. Another path was to take the company public. What a disaster that would have been.... Truth be told, there were no good options available. So, we created our own. Instead of 'going public,' you could say we’re 'going purpose'."

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What this means is that each year, profits made after re-investing in the business will be "distributed as a dividend to help fight the crisis."

"We're making Earth our only shareholder," Chouinard says in a press release.

"I am dead serious about saving this planet."

You can read his open letter in full below:

*![](https://storage.ghost.io/c/cf/bb/cfbb8a7e-9a81-48ec-83e6-18e106bf4f7a/content/images/2026/09/img_6126-1.png)* *(Feature Image Credit: Campbell Brewer/Supplied)*