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Pretty Little Liars and No Escape star Keegan Allen has dyed his hair pink to raise awareness about a cause close to his heart - breast cancer.
The actor, author and musician whose mother has been fighting cancer for the last nine years, shared photos on social media of himself, his mum and his girlfriend Ali Collier sporting the new colour.
"My mom is my best friend. I will continue to support her and her entire medical team. We went a little overboard with the pink dye though!" he captions one of the images, showing us his pink beard and moustache too.
But it was his loving message, especially for his mum, that got us reaching for the tissues.
"Been fighting hard since 2011! I'm right here with you! You're an inspiration and I adore you and love you! Forever! Please keep fighting! I need you to stick around! Anyone else out there dealing with this, you're not alone."
Keegan, who recently signed on to star in Walker (The Texas Ranger reboot!), isn't the only one who's gone pink this month.
Joe Jonas recently shared a photo of his new hair too:
Breast Cancer Awareness Month continues throughout the month of October to raise awareness about breast and gynaecological cancer symptoms, prevention programs and support services.
