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Ludacris is spreading a little Christmas - or as he calls it, #Ludacrismas - joy during the holiday season.
The rapper, actor, entrepreneur and philanthropist has been offering food gift cards to people experiencing homelessness.
In a video posted to Instagram, Ludacris is unrecognisable in a blue tie-dye hoodie, sunglasses and face mask when he approaches one person to "grab some food" with a $50 gift card he's just given them. The recipient appears thrilled, giving Ludacris a fist bump and an excited shout at the end.
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Ludacris explains in the video's caption that he's decided to hand out these food gift cards to address his father's concerns that people experiencing homelessness would just "buy booze" with donated money.
"I flipped his theory, and I added my own twist because I REFUSE to NOT believe in HOPE."
Earlier in the week, Ludacris spent some time with patients at the Henrietta Egleston Memorial Hospital for Children in Atlanta and shared a photo with a young boy named Matthew:
"Made some new friends today at the Egleston Children's Hospital, but none stole my heart quite like my little guy Matthew," he captioned the post.
"He can teach us all a thing or two about swag, confidence, and the will to live life to the fullest EVERY SINGLE DAY."
(Feature Image Credit: Featureflash Photo Agency/Shutterstock)
